The band started out as What About Frank? in 2004 in Red Bank, New Jersey, playing with a more progressive rock based sound. During their career as What About Frank? they were twice recognized as Best Live Band at the Asbury Music Awards. They played many many shows including the CMJ Music Marathon in New York City, the Van's Warped Tour, The Great Bamboozle Festival in Asbury Park, New Jersey, and South by Southwest. Their debut self-titled release was the #1 top-selling album in local retail, and received airplay on both satellite and commercial radio.