Dave Bickler (born March 31, 1953) is an American vocalist, best known as the lead singer for the rock band Survivor from 1978 until 1983, particularly on the #1 U.S. hit "Eye of the Tiger". In addition to his wide vocal range, his trademark look included a beret. Bickler would go on to provide the vocals in advertisements, including Bud Light's "Real Men of Genius" TV and radio commercials.